Loyalty Programs
Loyalty programs reward repeat customers with points they can redeem for free items, discounts, or other perks. A well-tuned loyalty program is one of the best long-term retention tools.
Accessing Loyalty
Step 1: Go to Marketing in the sidebar.
Step 2: Select the Loyalty tab or section.
Setting Up or Editing the Program
Step 1: Click Edit Program or Configure Loyalty.
Step 2: Configure earning rules:
Points per currency unit spent (e.g. 1 point per €1)
Bonus points for first order
Double points days or promotions
Points for specific actions (e.g. writing a review)
Step 3: Configure redemption:
Points required for each reward tier
Reward value (discount amount or free item)
Redemption limits (per customer, per period)
Minimum points balance
Step 4: Set program visibility and terms.
Step 5: Save and publish.
Tracking Performance
View total members, points issued, points redeemed, and revenue from loyalty orders.
Identify top loyal customers.
Export data for deeper analysis.
Best Practices
Make earning simple and generous enough to feel rewarding.
Offer meaningful redemptions that drive incremental spend.
Promote the program at checkout, in receipts, and via campaigns.
Run limited-time double points or bonus events to reactivate members.
Monitor breakage (unredeemed points) for accounting.
Related
Campaigns & Automations (use to promote loyalty or reward milestones)
_Note: Loyalty features and exact configuration options depend on your plan and enabled marketing modules. Some setups support tiered programs or integration with external loyalty providers._
Loyalty works best when combined with good offers and automated win-back campaigns. Start simple, measure repeat rate and average order value lift, then iterate.