Marketing Features
Marketing provides tools for customer acquisition and retention: offers, loyalty programs, email/SMS campaigns, automations, banners, gift cards, SEO, upsell and engagement tools.
Note: In the current Partner Portal this is accessed via a single Marketing entry (typically /marketing/tools). It opens a unified workspace with sub-sections (Promotions / Campaigns / Website tools). The older separate top-level links for Campaigns, Gift Cards etc. have been consolidated.
Offers & Discounts
Viewing Offers
Step 1: Click Marketing in the sidebar
Step 2: Click Offers tab
Step 3: View all active and past offers
Creating an Offer
Step 1: Click Add Offer button
Step 2: Configure offer details:
Offer name
Discount type (percentage or fixed)
Discount amount
Promo code
Start and end dates
Minimum order amount
Maximum uses
Step 3: Set eligibility:
All customers or specific segments
First-time orders only
Specific order types (delivery, pickup)
Step 4: Click Save
Loyalty Programs
Reward repeat customers with points:
Step 1: Click Loyalty tab
Step 2: View loyalty program overview
Setting Up Loyalty
Step 1: Click Edit Program
Step 2: Configure earning rules:
Points per euro spent
Bonus points for first order
Double points promotions
Step 3: Configure redemption:
Points needed for reward
Reward value
Redemption limits
Step 4: Click Save
Banners
Promotional graphics for your website:
Step 1: Click Banners tab
Step 2: View existing banners
Creating a Banner
Step 1: Click Add Banner
Step 2: Upload banner image
Step 3: Configure settings:
Banner title
Link URL
Display location
Start and end dates
Step 4: Click Save
Email & SMS Marketing
Email Campaigns
Step 1: Click Email & SMS tab
Step 2: Choose campaign type:
#### One-Time Campaigns
Send a single email blast to customers.
#### Automated Campaigns
Trigger-based emails (welcome, birthday, re-engagement).
Creating an Email Campaign
Step 1: Click Create Campaign
Step 2: Select template or start fresh:
Step 3: Design your email:
Add subject line
Edit content
Insert images
Add offers
Step 4: Select recipients (all customers or segment)
Step 5: Schedule or send immediately
Step 6: Click Send or Schedule
Flyer Campaigns
Create print-ready marketing materials:
Upsell Configuration
Suggest additional items during checkout:
Step 1: Click Upsell tab
Step 2: Configure upsell settings:
Select upsell products
Set display conditions
Configure timing
Step 3: Click Save
Gift Cards
Managing Gift Cards
Step 1: Click Gift Cards tab
Step 2: View active gift cards
Creating Gift Cards
Step 1: Click Add Gift Card
Step 2: Configure:
Denomination (€10, €25, €50, etc.)
Design template
Validity period
Step 3: Generate codes
Step 4: Sell through website or in-store
SEO Settings
Optimize your website for search:
Location SEO
Step 1: Click SEO tab
Step 2: Configure location pages:
City/neighborhood pages
Local keywords
Page SEO
Step 1: Edit page meta data:
Page titles
Meta descriptions
Keywords
Step 2: Click Save
Engagement Tools
Events
Promote special events:
Featured Content
Highlight special items:
Photo Gallery
Showcase your restaurant:
Forms
Collect customer feedback:
Blogs
Share news and updates:
Best Practices
Offers:
Set clear expiration dates
Track redemption rates
Test different discount amounts
Loyalty:
Make earning easy to understand
Offer meaningful rewards
Promote the program
Campaigns:
Segment your audience
Send at optimal times
Track open and click rates
Dedicated Management Pages
For in-depth workflows, dedicated pages provide focused tools:
Offers & Discounts: Create and manage percentage/fixed discounts, promo codes, eligibility, and redemption tracking.
Loyalty Programs: Configure points earning, redemption rewards, bonus promotions, and program performance.
Gift Cards: Complete management of gift card creation, selling, balances, redemptions, and reporting.
Campaigns: Detailed creation, sending, and performance tracking for Email and SMS campaigns.
Automations: Trigger-based sequences (welcome, win-back, post-order, birthday) for automated retention.
These complement the overview content for Banners, Upsell, SEO, and Engagement tools. All are available for the Intercom KB export.
The main Marketing entry in the Partner Portal opens a unified workspace (typically at /marketing/tools) that groups Promotions, Campaigns, and Website tools.